About Red

James ‘Red’ McLeod

Director of Photography / Editor / Musician

Checkout redwhero.com for more Music info.

email: redsmail@gmail.com cell: (+64) 027 550 5074
CV: https://www.linkedin.com/in/wherofilms

As a gangly-ginger teen growing up in Hawkes Bay through the 90’s – I definitely like to think that my creativity was better then the nickname my friends gave me. Back then it was “Big Red” as I was 6’1 by 13 years old. Now when I play basketball I’m the shortest guy so its just “Red”, but my grandmother still calls me James.

Anyway, like shooting hoops, or playing music – creating engaging stuff with a talented team is me pretty-much living the dream. One and a half decades of creating content for brands and agencies around the world, all of which I have been lucky enough to work with some amazing creative teams. Including; Saatchi & Saatchi, 180 Amsterdam, Wieden+Kennedy and FCB, as well as a range of strategy and media specialists including Starcom and Anomaly Worldwide.

With experience in directing, editing, as well as managing all types of digital workflows for international brands including  adidas, Asics, Converse, Crossfit, Crusaders and the All Blacks – I have worked with many pro athletes including David Beckham, Derrick Rose, Brad Thorn, and published a book with Ben & Owen Franks, and Andy Ellis.

More recently I have been working with sports franchises, brands, and athletes in productions that require a multi-talented director who can capture genuine material out of non-acting talent.

Visually I operate a number of modular camera rigs that can host most contemporary lens and camera setups.

Regardless of budget, I approach every project in a highly professional manner as well as genuinely enjoying good hard yakka. As well as working with equally positive and creative people.

Work Highlights

2015 – Gold Coast Tourism / Air New Zealand ‘Lucy Luggage‘ Director / Editor

2014 – Asics ‘Big World, Run it’ –  Director (Digital Content 2015 campaign)

2013 – Hachette ‘Training Tough‘ – Arthur / Photographer

2013 – ESPN / Grantland ‘Portland vs Seattle’ – Director / Editor

2012 – Converse ‘Pro Streets UK’ – Director / Editor

2011 –  ‘Crusaders TV’ – Director / Editor

2010 – Independent Feature ‘One Fire Ignites Another’ – Director of Photography

2009 – 180 LA / adidas NBA ‘Sneaker Vault’ – Technical Director / Editor

2008 – 180 Amsterdam / adidas ‘Inside the Black Jersey’ – Editor

2007 – FCB – Editor / Animator

2005 – Saatchi & Saatchi TVC Editor / Animator

Software Proficiency.

Adobe AfterEffects, Photoshop, Illustrator,

Premier, Final Cut Pro, Avid

Maya, Lightwave. Protools.


1999-2004 – Bachelor of Visual Communication Design, Wellington. New Zealand.

For more of Red’s music background check out RedWhero.com