About Red

James ‘Red’ McLeod

Director of Photography / Editor / Musician

email: redsmail@gmail.com cell: (+64) 027 550 5074
CV: https://www.linkedin.com/in/wherofilms

Nothing is more satisfying then seeing through a solid plan with a creative team. I personally have been lucky enough to work with some amazing creative teams around the world. Excluding 36 years of studying composition art I have over 10 years of commercial experience in visually translating ideas from some of the world’s biggest ideas factories including;

Saatchi & Saatchi, 180 Amsterdam, Wieden+Kennedy and FCB, as well as a range of strategy and media specialists including Starcom and Anomaly Worldwide.

With experience in directing, editing, as well as managing all types of digital workflows for international brands including  adidas, Asics, Converse, Crossfit, Crusaders and the All Blacks – I have worked with many pro athletes including David Beckham, Derrick Rose, Brad Thorn, and published a book with Ben & Owen Franks.

More recently I have been working with sports franchises, brands, and athletes in productions that require a multi-talented director who can capture genuine material out of non-acting talent.

Visually I operate a number of modular camera rigs that can host most contemporary lens and camera steps.

Regardless of budget, I approach every project in a highly professional manner as well as genuinely enjoying hard yakka, and working with equally positive people.

Work Highlights

2015 – Gold Coast Tourism / Air New Zealand ‘Lucy Luggage‘ Director / Editor

2014 – Asics ‘Big World, Run it’ –  Director (Digital Content 2015 campaign)

2013 – Hachette ‘Training Tough‘ – Arthur / Photographer

2013 – ESPN / Grantland ‘Portland vs Seattle’ – Director / Editor

2012 – Converse ‘Pro Streets UK’ – Director / Editor

2011 –  ‘Crusaders TV’ – Director / Editor

2010 – Independent Feature ‘One Fire Ignites Another’ – Director of Photography

2009 – 180 LA / adidas NBA ‘Sneaker Vault’ – Technical Director / Editor

2008 – 180 Amsterdam / adidas ‘Inside the Black Jersey’ – Editor

2007 – FCB – Editor / Animator

2005 – Saatchi & Saatchi TVC Editor / Animator

Software Proficiency.

Adobe AfterEffects, Photoshop, Illustrator,

Premier, Final Cut Pro, Avid

Maya, Lightwave. Protools.


1999-2004 – Bachelor of Visual Communication Design, Wellington. New Zealand.

For more of Red’s music background check out RedWhero.com