Big Mac Currency

Director Red McLeod often advocates his burger expertise but did not expect the biggest burger chain to be listening. This week McDonald’s begins its celebrations of the Big Mac® burger and its 50th birthday by giving away 50,000 Big Mac® coins. With a tour of New Zealand on the cards, production needed to be nimble and Whero Films got the call up from McDonald’s creative agency DDB to shoot a 30 second promo around the coin drop.


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